Villa MAY, Saigon — Project Brief / Internal
Ep. 01 Confidential
An SOEM Imprint Music · Film · Garden Sessions
Saigon · Seoul 2026 — Season One
A house where Korea meets Vietnam

Villa MAY, Saigon

A label, a residence, a recording studio, a garden stage.
Two nights, three days. One song born under Saigon skies.

v 0.1 / Brief for Members
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26.04.2026
§ 01 — Concept

The Idea

A label born from a place

Villa MAY, Saigon is a colonial-style villa in Saigon that is many things at once — a residence for our artists, a dance training studio, a recording room, a YouTube content set, and a stage in the garden.

Every episode, a Korean artist arrives. Over two nights and three days, they collaborate with our Vietnamese artists and the WWWAVE house production team to make one song from scratch. On the final evening, the song is performed live in the garden with a band. Days later, the recording is released to Korean and Vietnamese music charts.

The villa is the protagonist. The artists pass through. The music remains.

The Format

  • PlaceA villa in Saigon
  • Time2 nights, 3 days
  • OutputOne original song
  • StageLive in the garden
  • ReleaseKR · VN charts
  • CadenceEpisodic, ongoing
§ 02 — The People

Who Lives Here

Permanent · Resident · Guest

The villa has its permanent residents and rotating guests. Together they form a collective that, over time, becomes the soul of the place.

Chief Producer
— Music Direction · A&R · Curation
TORAA
The signature behind every release from Villa MAY, Saigon. Sets the sonic identity of the label, oversees musical direction across episodes, and signs every record that leaves the house.
Korea / Vietnam  ·  Founder, SOEM
The villa is the protagonist.
My job is to make sure every song that leaves it is one we can stand behind.
House Producers · 하우스 프로듀서팀
In-house · Korea
WWWAVE
The resident production team behind the boards. Translates the meeting of two music cultures into one cohesive sound, working alongside a local Vietnamese producer in the villa's recording room.
Beats · Arrangement · Mix Resident
Local Producer · Vietnam
TBA (in residence)
A Vietnamese producer in residence at the villa, ensuring every track carries the musical DNA of its place. Anchors the sound in the local scene and opens doors to V-pop collaborators.
Local Sound · Arrangement Resident
Host Artists · 호스트 아티스트
Vietnam
AMEE
One of Vietnam's most prominent voices, and the bridge to the V-pop scene. AMEE hosts every episode alongside YESEO, anchoring the Vietnamese side of every collaboration.
Vocals · Top-line Permanent
Korea
YESEO 예서
K-pop solo artist, the bridge to the Korean side. YESEO hosts alongside AMEE, welcoming Korean guests and translating the language of two scenes into one shared room.
Vocals · Songwriting Permanent
§ 03 — Episode 01

The First Song

Production starts soon
Episode 01
The opening chapter. AMEE and YESEO welcome EUNJO and LARA into the villa. Over two nights and three days, four voices, WWWAVE on the boards, and a song that didn't exist before — born here, performed in the garden, released to two countries.
Hosts · Permanent
AMEE × YESEO
The two voices that welcome every guest into the villa.
Guests · Episode 01
EUNJO × LARA
First guests of the season. Joining the hosts to make one song together.
— Three Days in the Villa
i
Day 01 / Arrival
The first room
Guests arrive at the villa. Settle in. First dinner together. Late-night writing session begins — concept, mood, references.
ii
Day 02 / Build
From sketch to song
WWWAVE shapes the production. Top-lines are written. Vocals tracked in the recording room. The song takes form by sundown.
iii
Day 03 / Garden
Live in the garden
Live arrangement with the band. Sound check at golden hour. The first performance, filmed in the garden as the sun goes down.
iv
Post · Release
Out to the world
Mix, master, edit. Music video and live video published on YouTube. Single released to Korean and Vietnamese streaming services.
§ 04 — Deliverables

What We Make

Per episode
Audio
One Original Single
A studio-recorded original song, written and produced inside the villa over three days. Released to streaming platforms in both Korea and Vietnam.
Spotify · Melon · Apple · Zing
Video
Garden Live Performance
A single, intimate live performance of the song, filmed in the villa's garden with a live band. The signature visual artifact of every episode.
YouTube · Long-form
Documentary
Three-Day Process Film
A behind-the-scenes record of how the song came to be — the writing, the meals, the late nights, the moment a song becomes itself.
YouTube · Episodic
— Why this matters
A label is not just a logo. It is a place, a recurring time, and a promise that what comes out of it will sound like nowhere else.
Chief Producer TORAA